Hustle in the Window Zone

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Performance Marketing Coordinator Script Intro Hello, how are you? Great, Just real quick, my name is _______ I am with the marketing department for Performance Windows here in town. We are going to be running one of our retail campaigns right here in your neighborhood in about the next 6-8 weeks and it’s my job to come out in advance and hand select one, maybe two homes that we could use as one of our Advertising Homes which helps us to display our energy efficient windows while we run that Retail Campaign. The reason why I stopped by is because you have a beautiful home - I can really tell you take a lot of pride in the way your home looks, but the main reason I stopped is I noticed that you still have the original windows that came with the home. What We Do For Them Now IF we were to choose your home as one of our Advertising Homes, what we’ll do for you is absorb all of the costs of labor and installation, PLUS we’ll also take 30% off the retail price of the windows. So we end up giving you our windows for less than half of what they would normally go for on a retail basis What They Do For Us All we ask is 4 simple things from you. 1. We would put a small sign in your yard for 60 days after the windows have been installed which is how we advertise. People drive by, see how great the windows look and that’s how we generate our retail sales. 2. We’d take before & after Pictures to show off how great they make your home look. 3. We’d ask that you could write a short written testimonial explaining what you thought about the whole process. 4. And the last thing we’ll do is, after 12 months, we’ll come back and collect some before and after copies of your energy bills to see how dramatic your savings were because the windows are designed to save you anywhere from 30-45%. Have you ever thought about doing replacement windows? (If they say they’ve gotten estimates, ask a follow up question about who and how much. If not, move on to the close) Close If you are interested, my Marketing Director will be in your neighborhood for the next day or two and he’d love to meet with you guys. He’s not with our retail department, so it won’t be a long drawn out 3-hour presentation. He’ll take about 45 minutes to an hour, depending on how many windows and questions you have. He’ll bring a sample window with him so you can see the qualities and features. Go over our Marketing program a little more in-depth, and then he’ll measure all the windows because they are custom made for your home. After that, he’ll sit down and give you the lowest we can do your home for as one of our Advertising Homes. If you like what you see and want to do it, that’s great, we’d love to use you as an Advertising home, but if you feel like this is something you can’t do for any reason, that’s no problem. As a marketing team, we set up 5 or 6 appointments and just go with the first one or two. That being said, my director works from 8am-8pm. He’s actually got some time today. What works better for the both of you today? This afternoon or this evening? Time? (Give them two choices) Okay, does that work for your spouse as well? (Emphasize this point to ensure both homeowners will be there!!!!) Here is my card with my direct contact number. A couple things I’d like you to remember are that (1) this isn’t a retail estimate or simply an opportunity to learn more. It’s an opportunity to be an Advertising home for us and get one of the highest quality windows on the market at the price of a builder grade window from Lowes or Home Depot. (2) they do go on a first-come first-serve basis and we are limited to doing only two homes in this neighborhood, so if this is something you are serious about, it’s important that both you and your spouse are there to reserve your spot. My marketing director will be here on (Date/Time)... In the interim, take a look at our google reviews. We are the highest rated window company in the Western US. Honestly, I am really excited for you guys. This is going to be awesome! (Optional and mainly meant to solidify an iffy appointment) Scale of 1-10 (Button Up) One last question before I go. After you and your spouse see the presentation, if you love the window, love the price, everything looks good, how interested would you guys be in becoming our next Advertising home on a scale of 1-10, 10 being very interested. Ok good. The reason I ask is because if you were below a 5 or 6, I wouldn’t want to waste your time or my director’s time. So with that, my director will look forward to seeing you and your spouse on [date] at_[time]. Have a great day